Aitor Throup

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London based designer Aitor Throup was born in Buenos Aires, Argentina in 1980. He arrived in Burnley, Lancashire in 1992 and it was there that Throup developed a passion for labels such as Stone Island and C.P. Company. Aitor’s interest in these products and his own passion for drawing led him to begin a BA in Fashion Design at Manchester Metropolitan University, where he graduated with first class honors in 2004. In 2006, he completed an MA in Fashion Menswear at the Royal College of Art in London.

Aitor’s fascination with anatomy is often evident in his figurative drawings. His hand drawn characters and the later development of his sculptural practice form the foundations behind his ‘justified design philosophy’, which highlights the necessity of a reason or function behind all design features.

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By:      18:48      

PROENZA SCHOULER

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Every angle of the Proenza Schouler partnership has been debated and dissected, with people clamoring to know how they divide responsibilities, trying to

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figure out if one is the creative genius and one the baggage. But it’s kind of like asking which leg is more important for sprinting. They each produce 100 sketches per season and then compare notes. After 10 years together, they now sketch drawings that would be impossible to tell apart if not for the heads. (McCollough draws his women in profile, Hernandez’s face forward). As they rattle off influences, they pick up each others’ dangling participles the way twins might. They even claim to split the driving, stopping at a gas station midway to swap. It’s no surprise that when one lit up a cigarette over Thanksgiving — after a two-year hiatus — the other did as well. (via)

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By:      10:19      

Transformations by Maarten de Ceulaer for Fendi

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Fendi invited Belgian designer, Maarten de Ceulaer, to develop a project that responds to the brand’s visual identity and its legacy of modernist-inspired patterns and emblems. The designer drew upon Fendi’s signature motif, which is inspired by the geometric and abstract forms of futurism and the Bauhaus, to create the patterned furniture.





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By:      18:32      

COME AS YOU ARE

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In honor of Kurt Cobain’s would be 46th birthday today, I thought V Magazine’s latest grunge editorial would make for a fitting post… Check out Agyness D. below in her long underwear

worn as outerwear, fuzzy sweater and signature DR. MARTEN footwear looking relevant as ever.

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By:      13:26      

IVI’s “The Process, Part 1: Design”

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Mage Design client, IVI introduces a new video series, “The Process”: “At a crossroads between art and industry lies the IVI manufacturing process. Labor intensive, creative, and utilizing old-world craftsmanship; incredible attention to detail and an overwhelming amount of effort is put forth by literally hundreds of experts to create one pair of our premium eyewear. The Process video series draws the curtain to reveal how luxury is delivered by IVI.” A 5 PART SERIES, EACH VIDEO SHARES THE DETAIL OF A SPECIFIC PROCESS – VIEW THEM ALL INCLUDING CORRESPONDING PHOTO GALLERIES AT THE PROCESS MINI SITE. See the fresh release of their first video in the series below, ” Design”, highlighting

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the creative role of Mage Design’s owner & founder, Jerome Mage…

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By:      17:56      

Year of The Snake

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“Sunday, February 10th marks the Chinese New Year, a transition from the largely positive auspices of the year of the Dragon into the more mysterious embrace of the year of the Snake. While the flamboyant Dragon is the symbol of good fortune and positivity, with character traits for those born under it including creativity and courage, the Snake is a more enigmatic sign, breeding individuals prone to refinement, introspection and sometimes Machiavellian ways.” See photos below from Serpentine, a collection of images of the seductive and mythological snake by Mark Laita, which will be published as a book in the fall 2012.

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By:      16:26      

Burton Spring 2013 Apparel

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Take a sneak peek below at Burton’s Spring 2013 Collection, design largely in part by our team here at Mage Design. Shown pieces include: The Women’s “Harvey” Jacket in Camo and Men’s “Drake” Long Sleeve, Woven Top in Eclipse Ikat. Visit your local Burton dealer next month to see the entire collection!

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By:      16:56      

Chad Reed at A3

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This past weekend at A3, the third Angels Stadium stop on the AMA Supercross circuit, Chad Reed sported his latest set of Limited Edition Series Shift race wear. The Shift Faction gear, designed

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here at Mage Design, debuted the unique cobalt blue and electric red color way now available at retailers world wide until they run out!

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By:      14:36      

Burton team cleans up at 2013 X-games

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why are they all so good? . . . Well here at mage design we like to think its because you ride better when you look good. Congratulations to Mark Mcmorris and Seppe Smits, in mens slope style. To Kelly Clark and Aurielle Gold in women’s pipe as well as 6 time champion Shaun White with a huge backside air and 14 yr old phenom Ayumu Hirano (the kid is amazing!) both in the men’s super pipe. All the team was of course rocking the upcoming 2014 Burton gear.

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By:      19:37