1965 Mercer-Cobra Roadster

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It’s quite possible that you’ve never heard of the brand Mercer, after all, this company was an American automobile manufacturer that produced cars before World War II and are probably not mentioned in any of the history books handed out in most classrooms.

For the short version (long version here) of the story, Mercer was responsible for the Mercer 35 Raceabout which was produced back in 1910 and considered the most admired sports cars of the decade.  The Mercer Cobra Roadster was a one-off vehicle commissioned by the Copper Development Association from Virgil Exner’s designs in Esquire. Its design was drawn up by Virgil Exner and Virgil Exner, Jr. and was built using a Shelby Cobra chassis, and can be found on the Shelby American World Registry as sold through Shelby American in February 1964. Not only did Shelby provide the chassis, but the company also provided the engine and gearbox. If you desire to get your hands on this one off magnificent piece of design history, it just recently went on auction at RM Auctions for $660,000.

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By:      07:51      

Denim From the Ocean

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G Star Raw recently announced their new Denim line, Denim from the Ocean, which features recycled plastic from the ocean, that is made into thread by a company called Bionic yarn, and then woven into fabric. According to the campaign, our oceans contain six times more plastic than sea life. It’s

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nice to see efforts being made towards alleviating this problem. The collection is also curated by Pharrell Williams, and is set to hit the market September 6th. (The animated gifs are pretty great too) tumblr_nbfpohB37s1thflpzo1_400 tumblr_nb26f22M8H1thflpzo1_1280 tumblr_nbfq9bc5L31thflpzo1_1280 tumblr_nacdspnBDj1thflpzo1_400 https://www.youtube.com/watch?v=-E3V_sZ2mfQ#t=23

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By:      09:29