Discipline

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“There is only one type of discipline, perfect discipline.”

George S. Patton.

It seems the world could use General Patton to run things for a while at the moment…..Where are the real leaders gone?

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By:      11:46      

MARCH LA.B Process

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Producing an high-end  timepiece can be a grueling process, 2 years of work and hard labor. The process is surely not limited to the design and creative aspect, the final product only happens with the dedication of numerous people from engineers, factory manager, seamstresses, prototypist, quality expert, watchmaker….. Myself and “El Presidente” Mr Alain Marhic himself visited Switzerland 2 weeks ago to round up production issues before the summer break and I am always bewildered by the number of person and hands  it takes to make a timepiece happen….

Visiting a factory is a good reminder of the dedication of all those artisans to quality and impeccable production, we are grateful to work with such talented crafstman.

Here are a couple of photos of our trip and of the people and personalities behind the fantastic swiss made label…..

Enjoy.

All photos by the ever talented Dimitri Coste…..

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By:      17:08      

Encore

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Reed scores his fourth win of the year wearing the new “GROUP S” gear from Shift. A perfect combo of red, white and blue for independence day brought to you by the talented staff of Mage Design.

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By:      12:13      

Studio

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Dimitri Coste stop by the studio last week and snapped a couple of shots of the team at work and our new offices.

Enjoy. All photos courtesy of Mr Coste.

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By:      10:05      

Pikes Peak update

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Mr Dimitri Coste is the prefect blend of STYLE and SPEED…….

Mr Coste is wearing the MARCH LA.B JC1 4th hussard at his wrist……to keep time of his exploit.

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By:      14:28      

Shift Motocross 2011

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The first batch of Gear designed by Mage design is finally hitting the market.

Visit Shift website for the latest info and 2011 gear release. we will publish more information on our new Motocross partnership with Shift soon.

More great stuff to come…..

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By:      14:27      

O.A.S.F on tour with Mr “BIG BALLS” himself

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Mr Dimitri Coste returns to the land of the Free and Home of the brave to compete at the unfamous Pikes Peak International hill Climb. The race to the clouds is an annual automobile and motorcycle hillclimb to the summit of Pikes Peak in Colorado, a distance of 19.99 km (12.42 miles) over 156 turns, climbing 1,439 meters (4,721 ft) from the start at Mile 7 on Pikes Peak Highway at 2,862 meters (9,390 ft) on grades averaging 7% over both gravel and paved sections. A Dangerous dirt course next to deadly  ravines will surely prove to the world if still needed…..that Mr Dimitri Coste can master all dangers.

Follow is update on his blog: http://www.dimitricoste.blogspot.com/

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By:      11:02