IVI Holiday ’12 Collection

Design / Fashion / lifestyle / Mage / Skateboarding
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Mage Design client, IVI has officially release their

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2012 Holiday Collection, available in stores now. As revealed by their new website campaign, the select eyewear styles are debuted on the company’s roster of ambassadors, including the latest addition- skateboarder and creative pioneer, Austyn Gilette.

IVI, CREATED THROUGH THE COMBINED VISION OF FOUNDERS ROB DYRDEK, PETE FOX, AND JEROME MAGE, BRIDGES THE GAP BETWEEN ACTION SPORTS/STREET CULTURES AND LUXURY FASHION EYEWEAR. FEATURING TIMELESS STYLES WITH MODERN APPLICATIONS, PREMIUM MATERIALS AND EXCLUSIVE USE OF CARL ZEISS VISION SUNLENSES, IVI HAS SOUGHT AMBASSADORS THAT REPRESENT THE BRAND’S CONCEPT.

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By:      12:59      

Analog outerwear 2012/2013

America / Burton / Design / Fashion / Inspiration / lifestyle / Mage / snowboarding
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HERE ARE A FEW SHOTS FROM THE ANALOG 2013 OUTERWEAR LINE THAT MAGE DESIGN WAS PROUD TO BE A PART OF DESIGNING. INCLUDING THE SIGNATURE OUTFIT FOR DANNY DAVIS WITH CUSTOM HAND DRAWN LINER ART BY THE ONE AND ONLY TECHNO VIKING . . AKA DAN TORKEHAGEN.

P.S. ITS DUMPING SNOW IN MAMMOTH FOR WEEKS NOW AND IS LINING UP TO JUST INCREASE THROUGHOUT THE HOLIDAY, SO GO GET SOME FRESH GEAR AND GET YOU ASS UP HERE. .ITS GOING OFF!

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By:      11:48      

Echoes / live at pompei

Architecture / Art / Fashion / History / Inspiration / lifestyle / Movies / Music / Travel / Video
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By:      19:06      

IVI 2012 Holiday Look Book

Design / Fashion / lifestyle / Photography
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IVI VISION, A PREMIUM EYEWEAR BRAND DESIGNED HERE AT MAGE DESIGN, HAD THE dev/site OF SHOOTING BRAND AMBASSADORS KEITH HUFNAGEL AND GEORGE “EWOK” THOMPSON ALONGSIDE

FRIENDS LAUREN HASTINGS AND BETHANY STRUBLE AT MARK OBLOW’S STUDIO 35 TO SHOWCASE SOME OF THEIR HOLIDAY 2012 STYLES. EACH OF THESE NEW COLORWAYS ARE AVAILABLE NOW IN IVI’S WEB STORE AND RETAILERS ACROSS THE US.

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By:      22:17      

Bill Walton in the wild.

America / Fashion / Humor / Inspiration / lifestyle / Sports / Travel
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November means it’s basketball season once again and the unmistakable voice of Bill Walton on television. In his day, Walton always stood out on the court, but I had no idea he was so hip away from the game as well!

Recently I came across a great photo set on Cold Splinters, showing the more adventurous side of Bill Walton. His vintage camping gear, hiking boots and Grateful Dead shirt would right into any number of look books and style editorials this fall. Same as it ever was. I hope Walton still has that shirt in the back of his closet.

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By:      18:22      

how to be a badass

America / lifestyle / Motorcycles / Video
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By:      14:59      

FOLK FIBERS

America / Art / Inspiration / lifestyle / Travel / Video
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There’s a lot of really good things going on here. From creating dyes from seed to embracing the limitations and imperfections of using found materials, there’s a full and very satisfying spectrum that goes into Maura Ambrose’s work. Above all, it’s inspiring to the rest of us who strive to find a similar quality in our own work.

Jay Caroll captured it wonderfully as part of his Made Here video series.

MADE HERE – FOLK FIBERS from Jay Carroll on Vimeo.

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By:      17:50