IVI the alpha and the omega.

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This past weekend we were proud to celebrate the past year of hard work for the launch of IVI. JEROME MAGE, PETE FOX AND ROB DYRDEK HELD A SMALL GATHERING IN THE HOLLYWOOD HILLS TO MARK THE OFFICIAL LAUNCH OF THE BRAND.  MEDIA, SKATEBOARDERS, ACTORS, MUSICIANS AND FRIENDS OF THE BRAND PARTIED THE NIGHT AWAY IN A HOUSE FILLED WITH IVI DISPLAYS FILLED WITH THE NEW LINE. WE WOULD LIKE TO THANK EVERYONE WHO HELPED MAKE THIS HAPPEN AND FOR THOSE READING THIS HURRY UP AND GET YOURSELF OVER TO THE NEW SITE AND PICK UP SOME GOODS!

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By:      09:19      

SouthSiders X Eastside

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A nice video from the annual Southsiders MC X Eastside ride meet in France. This year they headed out to “Le Lot” just outside Toulouse in the south west of France. The two Coste brothers Jerome and Dimitri showcased their work for the crowd. Dimitri with his captivating photos and Jerome with his Ruby helmet brand. It looked like a great day of just riding, drinking and hanging out with mates. For more photos visit Southsiders website

SOUTHSIDERS X EASTSIDE from GREENFILMS on Vimeo.

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By:      09:38      

Things you can see in downtown Los Angeles

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Went downtown for the Art Walk last Thursday, here are some highlights:
(Click on the pictures to see them full size)
Crazy Dude Singin’ in the Street
singer
Another Crazy dude dancing with a bird on a stick
Dancing Bird Man
cool lights and a bike
bike lights
walking back to our cars at the end of the night
end of the night
welcome to skid row… my friend Kaycee was lucky enough to find free street parking just down this road and around the corner!
welcome to skid row

*photos by Joseph Armario http://josepharmario.com/

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By:      16:43