chronos vs. kairos and our current stage of present shock.

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Media theorist, Douglas Rushkoff, briefly dissects our society’s constant attempt of obtaining information’s “now” through technology and social media. In hindsight, this ever going attempt may be steering us clearly away from actually living in this  “now”…

…for a simplified poetic version, there is also this video

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By:      09:53      

Frends in Entrepreneur

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Clients of Mage Design, Keir Dillon (CEO) & Frends are included in the July issue of Entrepreneur Magazine, which features ’7 Visionary Companies Breaking New Ground’. The company is featured for their newfound success in “seizing the market with premium headphones for women that are treated more like designer handbags”. Speaking upon their first encounter of presenting Mage Design’s product ideation work to Apple, “you could tell instantly that they had been looking for this”, said Keir in the article. The now bestselling ‘Layla’, as shown below, was designed with “materials people can relate to, like leather, … and then integrates vintage metalworking and jewelry-making techniques”. In final, Keir adds that with the introduction of this new product, “people will see fashion and electronics in a new way, it will open up a massive category for growth in consumer electronics”, which the entire team at Mage is certainly proud and excited to be a part of.

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By:      13:39      

Oregon Ducks’ Spring Game Uniforms Honor The Troops

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the University of Oregon. Better known as the Ducks, The University of Oregon took to the field on Saturday for their annual Spring Football Game, once again wearing uniforms that honor the men and women who serve our country.

For the past four years, Nike and the University of Oregon have partnered to create a custom-designed uniform for the team’s final Spring scrimmage. This year, both the home and away uniforms have unique details including new nameplates, insignias and patches that tell stories of support and honor. Following the scrimmage, Oregon football players will present their specially made jerseys to approximately 100 uniformed men and women representing all branches of the military.

Innovations include Nike Chain Maille Mesh technology, which is incorporated into the back and under the arms for exceptional ventilation and durability. Nike Flywire technology is integrated into the neckline for reduced weight and better lockdown fit over pads; increased sleeve articulation provides better range of motion; and all-over four-way stretch fabrication provides a streamlined shrink-wrap fit.

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By:      08:58      

SKULLCANDY: DESIGNED BY YOU (+MAGE)

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Mage Design’s optics-inspired creation for Skullcandy, “The Aviator” has been the mainstay of the brand’s headphone collection since the height of it’s launch in 2010. Most recently, the style is

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showcased as the feature product in Skullcandy’s “Designed By You” program for consumer customization. Now you can choose cap, cord, headband and frame coloration from a variety of existing colors in the program’s color palette. Head over to their site to create your own custom headphones.

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By:      16:18      

Noot Seear Coveteured

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Model/ actress/ and brand ambassador for Frends, Noot Seear is photographed from inside her home for an interview with The Coveteur. The intimate photographs highlight Noot’s nonchalant style and reveal her fixation with all things vintage; two key design elements that Mage took into account when creating the aesthetic for Frends’ newly launched women’s collection. See the entire photo gallery, here. ” The idea of the women’s line was to look like jewelry so they would be functional but also stylish ‘fashion headphones’. My inspiration comes from my experience of working for years in the fashion industry, from my love of music, my interaction with my friends that are artists, and my desire for a pair of cool headphones because I was frustrated with the options out there.” “I met [snowboarder] Keir Dillon one night at a dinner where we had mutual friends. We really hit it off and when he told me about this idea of making his own headphones. The

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best part about the collaboration has been seeing the company built from the ground up: from the first sketched idea to seeing it on a shelf in an Apple store.”

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By:      10:39      

IVI’s “The Process, Part 1: Design”

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Mage Design client, IVI introduces a new video series, “The Process”: “At a crossroads between art and industry lies the IVI manufacturing process. Labor intensive, creative, and utilizing old-world craftsmanship; incredible attention to detail and an overwhelming amount of effort is put forth by literally hundreds of experts to create one pair of our premium eyewear. The Process video series draws the curtain to reveal how luxury is delivered by IVI.” A 5 PART SERIES, EACH VIDEO SHARES THE DETAIL OF A SPECIFIC PROCESS – VIEW THEM ALL INCLUDING CORRESPONDING PHOTO GALLERIES AT THE PROCESS MINI SITE. See the fresh release of their first video in the series below, ” Design”, highlighting

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the creative role of Mage Design’s owner & founder, Jerome Mage…

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By:      17:56      

Refinery 29 ‘Editor Obsession’ : Frends

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Mage Design client, Frends is becoming somewhat of a media darling these days with their latest collection of women’s headphones; making their latest appearance on the daily go-to women’s fashion website, Refinery29. The entire collection is spotlighted in the first episode of the site’s new video series: Editor Obsession, with Global Editor Connie Wang. Also available through the online publication’s new storefront, R29 Shops. “…Whether you’re at the office, at home, or taking it to the streets,

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these beauties will make sure your Spotify addiction doesn’t cramp your style…”

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By:      16:10