PRODUCTS
IVI IS A PREMIUM SUNGLASS AND ACCESSORIES BRAND FORMED FROM A PARTNERSHIP BETWEEN SKATEBOARD MOGUL AND TELEVISION STAR, ROB DYRDEK, LEGENDARY ACTION SPORTS DESIGNER, JEROME MAGE, AND FOX HEAD, INC. CEO, PETE FOX. IVI VISION PRODUCTS REPRESENT AN ELEVATION IN STREET AND SKATE INSPIRED FASHION AND LIFESTYLE. IVI SUNGLASSES COMBINE PREMIUM MATERIALS AND SOPHISTICATED ICONIC LINES WITH UNIQUE FEATURES AND DETAILS. MAGE DESIGN ENVISIONED A NEW IDENTITY FOR THE EYEWEAR INDUSTRY- CREATING A NEW LOGO, PRODUCTS, PACKAGING AND SUPPLEMENTS TO BE MARKETED TOWARDS A YOUTHFUL LIFESTYLE DEMOGRAPHIC.
/ BACK TO CLIENTS MAIN
SPRING/ SUMMER 2014
A VISIONARY IS SOMEONE OF UNUSUALLY KEEN FORESIGHT– A DREAMER, A RADICAL OR IMPRACTICAL. THOSE THAT ARE BOLD ENOUGH TO THINK THEY CAN CREATE CHANGE AND TENACIOUS ENOUGH TO SEE IT THROUGH. IVI SHARES THE POINT OF VIEW THAT AN UNCHARTED PATH MUST BE EXPLORED AND IF A JOB IS WORTH DOING THEN IT IS WORTH DOING CORRECTLY. IT IS THIS TYPE OF THINKING THAT INSPIRED IVI’S PRODUCT LINE AND IS REFLECTED IN THE SELECTED BRAND AMBASSADORS AS WELL – EXPERTS IN THEIR FIELDS, YET ALSO BOLD ENOUGH TO BUILD UPON THEIR SUCCESS, TAKING RISKS TO EXPAND ON THEIR PLATFORMS AND INSPIRE OTHERS TO TAKE THE PATH LESS TRAVELED.
