MEN’S COLLECTION
MARCH LA.B IS A FRENCH-MADE LUXURY TIMEPIECE BRAND WITH HEADQUARTERS IN LOS ANGELES, CALIFORNIA AND BIARRITZ, FRANCE; CO-FOUNDED BY CEO, ALAIN MARHIC AND CREATIVE DIRECTOR, JEROME MAGE. STRIKING A BALANCE BETWEEN MODERN L.A. STYLE AND FRENCH HERITAGE DETAILING, THE BRAND’S DESIGNS EMBODY OPPOSITE YET COMPLIMENTARY AESTHETICS AND CREATE A NEW TRANSVERSAL TIME ZONE. ROOTED IN VINTAGE INSPIRATION, THESE TIMEPIECES ARE REFINED IN THEIR SIMPLICITY AND ASSERT THE PHILOSOPHY THAT LESS IS MORE. MAGE DESIGN’S TEAM ATTENDS TO ALL BRAND DESIGN ASPECTS, INCLUDING: BRAND IDENTITY CREATION, PRODUCT AND PACKAGING DESIGN, GRAPHIC MATERIALS FOR PRINT AND WEB, AND THE WEB/ PRINT MEDIA ACTIVATION OF ALL NEWS RELEASES.
JC1 4TH HUSSARD LIMITED EDITION TIMEPIECE
MARCH LA.B’S LIMITED EDITION JC1 4TH HUSSARD TIMEPIECE WAS DESIGNED IN TRIBUTE TO THE MOST INFAMOUS CALVARYMEN OF THE NAPOLEONIC ERA. THE WATCH SALUTES THEIR DASHING UNIFORMS AND FEARLESS REPUTATION IMMORTALIZED IN THE FILM “THE DUALISTS” BY RIDLEY SCOTT. CONTEMPORARY OBSERVERS REGARD THE HISTORICAL FRENCH UNIFORMS WITH UNRESERVED ASTONISHMENT. ADORNED WITH GOLD BRAIDING AND SEVERAL ROWS OF MULTIPLE BUTTONS, THE HUSSARDS WERE THE PRIDE OF THE ARMY; THEIR REGIMENTAL COLORS AND INSIGNIA HAVE BEEN REPRODUCED ON THE WATCH TO CARRY ON THE ORIGINAL BRASH OF THE 4TH HUSSARD SPIRIT.
AM3 50TH ANNIVERSARY SHELBY COBRA TIMEPIECE
MARCH LA.B’S EXCLUSIVE AM3 50TH ANNIVERSARY SHELBY COBRA TIMEPIECE COMMEMORATES THE EVOLUTION OF A LEGENDARY VEHICLE, ALONGSIDE THE RELEASE OF SHELBY AMERICAN’S OWN 50TH ANNIVERSARY LIMITED EDITION CSX8000-SERIES COBRA. JUST LIKE ITS ICONIC MODEL, ONLY 50 TIMEPIECES HAVE BEEN PRODUCED. INSPIRED BY MUSCLECAR CULTURE, THE AM3 MAINTAINS A VINTAGE QUALITY WITHOUT NEGLECTING THE SOPHISTICATION THAT IS SYNONYMOUS WITH MARCH LA.B. THE MASCULINE PROPORTIONS AND PERFORATED LEATHER STRAP PREDESTINE THIS PARTICULAR TIMEPIECE AS A STAPLE FOR THE FAST AND FASHION-MINDED MAN. THIS COLLABORATION BETWEEN SHELBY AND MARCH LA.B MARKS THE SECOND LIMITED EDITION PROJECT CELEBRATING THE HALLMARKS OF A CLASSIC STYLE AND PERFORMANCE.
AM1 SHELBY LIMITED EDITION TIMEPIECE
THE MARCH LA.B AM1 SHELBY LIMITED EDITION CELEBRATES ONE THE RAREST SHELBY AUTOMOBILE PROTOTYPES OF ALL TIME: THE SHELBY EXP 500 KNOWN AS THE “GREEN HORNET”. THIS EXCLUSIVE TIMEPIECE REFLECTS ON SHELBY’S HERITAGE OF PURE PERFORMANCE AND RACING AESTHETICS. ENCASED IN A BLACK CHASSIS SET AGAINST A WOOD DIAL REPLICATING THE ORIGINAL DASH, THE SHELBY LIMITED EDITION WATCH REVELS IN THE GLORY DAYS OF THE LATE SIXTIES. PRODUCED IN 1968 BY THE LEGENDARY AMERICAN AUTOMOTIVE DESIGNER AND RACE DRIVER CARROLL SHELBY, THE MUSTANG HARDTOP DOUBLE PROTOTYPE IS AN ICON FOR CAR ENTHUSIASTS WORLDWIDE. THE NOTCHBACK SHELBY BECAME KNOWN AS THE EXP 500 GREEN HORNET, OUTFITTED WITH A ’68 SHELBY CUSTOM HOOD, GROUNDBREAKING INDEPENDENT SUSPENSIONS AND POWERED BY A 428 CJ “X” ENGINE WITH FUEL INJECTION. CUSTOM PAINTER SONNY FEE APPLIED THREE COATS OF GOLD LUSTER GREEN LACQUER WITH GOLD METALLIC MICA OVER THE ORIGINAL TOPCOAT. EMBLEMS AND CUSTOM WHITE/GOLD EXP500 STRIPES IDENTIFIED THE CAR AS A TRUE SHELBY PROTOTYPE. THIS CAR IS NOW AN INTEGRAL PART OF AMERICAN HERITAGE.
1805 IMPERIAL PHANTOM COLETTE LIMITED ADDITION TIMEPIECE
PRODUCED ALONGSIDE DISTINGUISHED PARISIAN BOUTIQUE COLETTE, THE 1805 IMPERIAL PHANTOM POCKET WATCH PAYS HOMAGE TO THE UNMISTAKABLE STYLE OF THE FIRST FRENCH EMPIRE. A TRUE NAPOLEONIC-INSPIRED PIECE, THE WATCH DRAWS FROM RELICS OF PAST CENTURIES, MODERNIZED WITH AN ANALOG ALARM AND SNAKE COIL CHAIN. OFFERED WITH A DESK STAND AND TWO CHOICES OF CHAIN CLASPS, THIS HOROLOGICAL BEAUTY ESTABLISHES AN ICONIC DEMEANOR FIT FOR MODERN TIMES.
AM3 LEGIONNAIRE COLETTE LIMITED EDITION TIMEPIECE
INSPIRED BY THE UNIFORMS OF THE FRENCH FOREIGN LEGION, THE MARCH LA.B X COLETTE AM3 LEGIONNAIRE WATCH BLENDS SOME MILITARY FLAIR WITH HIGH-END ELEGANCE. THE LEGIONNAIRE FEATURES A SAPPHIRE CRYSTAL, SCREW-DOWN CROWN, CUSTOM ETA 2892-A SWISS AUTOMATIC MOVEMENT, GREEN CRYSTAL CASE BACK, A STAINLESS STEEL CASE, SILVER INDEXES, AND A KHAKI FACE WITH MATCHING HANDMADE LOUISIANA ALLIGATOR STRAP TO PROVIDE JUST THE RIGHT AMOUNT OF SERVICE ISSUE STYLE.
WOMEN’S COLLECTION
MARCH LA.B IS A FRENCH-MADE LUXURY TIMEPIECE BRAND WITH HEADQUARTERS IN LOS ANGELES, CALIFORNIA AND BIARRITZ, FRANCE; CO-FOUNDED BY CEO, ALAIN MARHIC AND CREATIVE DIRECTOR, JEROME MAGE. STRIKING A BALANCE BETWEEN MODERN L.A. STYLE AND FRENCH HERITAGE DETAILING, THE BRAND’S DESIGNS EMBODY OPPOSITE YET COMPLIMENTARY AESTHETICS AND CREATE A NEW TRANSVERSAL TIME ZONE. ROOTED IN VINTAGE INSPIRATION, THESE TIMEPIECES ARE REFINED IN THEIR SIMPLICITY AND ASSERT THE PHILOSOPHY THAT LESS IS MORE. MAGE DESIGN’S TEAM ATTENDS TO ALL BRAND DESIGN ASPECTS, INCLUDING: BRAND IDENTITY CREATION, PRODUCT AND PACKAGING DESIGN, GRAPHIC MATERIALS FOR PRINT AND WEB, AND THE WEB/ PRINT MEDIA ACTIVATION OF ALL NEWS RELEASES.
AM1 TIMEPIECE
THE AM1 STANDS AS THE FIRSTBORN OF THE AM SERIES. ITS CURVES ARE A TRIBUTE TO THE EPONYMOUS STYLE OF THE SIXTIES: SIMPLE, ELEGANT WITH NUANCES OF ATTITUDE AND SWAGGER. THE AM1SUBTLY AND SUCCESSFULLY TWISTS THE PAST AND PRESENT AESTHETIC CODES OF WATCHMAKING.
JM1 TIMEPIECE
THE ART DECO-INSPIRED JM1 RESONATES WITH ITS ANGULAR FACETS AND ARCHITECTURAL GEOMETRY. ITS UNIQUELY SET CROWN LIES HIDDEN WITH THE BOLD CAROSSERY. THIS IS A VINTAGE BEAUTY WITH A PENCHANT FOR MODERNITY.
1805 SAUTOIR
IN FEMININE WATCH MAKING, THE PENDANT IS CONSIDERED TO BE THE ESSENCE OF ELEGANCE. THE 1805 NECKLACE DEMONSTRATES A DIVERTED CLASSICISM. IN TRUE MARCH LA.B SPIRIT, THE PURITY AND REFINEMENT OF THE 1805 COMPLEMENTS A WOMAN’S INNATE, NATURAL ALLURE.
