Fjällräven – swedish quality

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Although us Norwegians sometimes carry a little friendly rivalry with the Swedes, I got to hand it to their awesome brand Fjällräven (translated; Mountain fox) for lasting 50 years in the market and still producing super nice outerwear and backpacks. I remember using these backpacks hiking when I was little, and their quality is top notch. The design is clean and straight to the point; with a timeless and functional design language that I predict will carry this company for many years to come. To check out some of their design, keep reading or go to their website.

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