This past weekend we were proud to celebrate the past year of hard work for the launch of IVI. JEROME MAGE, PETE FOX AND ROB DYRDEK HELD A SMALL GATHERING IN THE HOLLYWOOD HILLS TO MARK THE OFFICIAL LAUNCH OF THE BRAND.  MEDIA, SKATEBOARDERS, ACTORS, MUSICIANS AND FRIENDS OF THE BRAND PARTIED THE NIGHT AWAY IN A HOUSE FILLED WITH IVI DISPLAYS FILLED WITH THE NEW LINE. WE WOULD LIKE TO THANK EVERYONE WHO HELPED MAKE THIS HAPPEN AND FOR THOSE READING THIS HURRY UP AND GET YOURSELF OVER TO THE NEW SITE AND PICK UP SOME GOODS!