Mage Design client, IVI Vision, released their new custom color way collection this week, “Black & Copper”. The styles treated include the Custer, Sepulveda, Jagger & Division, as seen in the look book below- featuring EWOK, Carey Hart, and Rob Dyrdek. Shop these products on IVI’s mini site for the range, here.
A little Bite from Beady Eye last album, see ya on June 10th.
Mage Design client, IVI placed their first ever Women’s Collection Ad in the June issue of Nylon magazine-on stands now. The artwork features IVI ambassador leigh Lezark wearing the “Duskys”, designed by our very own Jerome Mage. Learn more about the iconic DJ’s partnership with IVI on her own mini-site.
Kanye West performed on SNL this weekend and love or hate em…he is a good performer. They put together a pretty tight visual show…oh and the songs are pretty sick too.
Mage Design client, IVI Vision releases the news of their first co-branded eyewear collaboration, with a little help from Hypebeast.com. Read what they had to say about the new style and scroll below to see the look book/ video.
“After announcing the legendary Keith Hufnagel on their team, California eyewear brand IVI teamed up with HUF to release a special edition of their Standard silhouette for Spring/Summer 2013. Block the sun – not your shine – in these retro-inspired silhouettes, which come just in time for the new season. From a technical standpoint, they feature Mazzucchelli acetates and upgraded Zeiss lenses lenses with internal AR coatings to help reduce reflection for a pristine eyewear package. Available in [ two limited edition ] color schemes, the HUF x IVI Standard Sunglasses are now available on each brand’s website starting at 12pm PST on Friday, May 17.” – via Hypebeast
I’ve been looking at different artist and font inspiration lately, and came across a British artist by the name of Nicolai Sclater aka the Ornamental Conifer. Fueled by coffee and cigarettes this self-coined sign painter kills it with great typography fonts and retro aesthetics on any medium/surface. Head over to his website for more on the Ornamental Conifer, meanwhile enjoy this short clip by Chris Read from when Nicolai laid down some graphics at the Great Frog store in London.
“Pro-skater and clothing line founder Keith Hufnagel and his brand HUF have collaborated with young premium eyewear brand [and Mage Design client] IVI on a pair of exclusive sunglasses. The outcome is “The Standard”, featuring an Italian hand-made acetate frame and Carl Zeiss Vision sun lenses, with the result being a casual and premium pair of sunglasses, available in overall three colorways. The sunglasses come nicely packaged bright green HUF box, similar to all HUF footwear.
We sat down with Keith Hufnagel to talk about the collaboration and did a little tour with him to gift some of his friends with the new shades. We visit Van Styles, Giovanni Reda, Jon Buscemi and others.”
You can shop the sunglasses now here.
“HOT AND COLD: Mary’s little lamb may have been white as snow but Gwen Stefani’s new L.A.M.B. for Burton outerwear collaboration is all brash patterns and street-style details; hitting slopes come fall.” – as reported by Women’s Wear Daily (WWD). Mage Design is honored to have been tasked in designing the collaborative collection alongside longtime partner Burton Snowboards. The 10-piece collection is set to begin retailing at Burton flagships and online at Burton.com this September.
This past weekend at Las Vegas Supercross, Shift rider Josh Hill finished out the 2013 series in Shift‘s Strike race wear set in ‘Snow Camo’ Brigade, designed here at Mage Design and expected for release in 2014. Hill, who sustained a paralyzing injury just three years ago, placed 15th overall for the series even after missing seven races in the season. Hear more about Josh’s comeback story on ChronicMX.