Meet the man responsible for Proenza Schoulers amazing Spring 2010 prints. Inspired by tropical fish, Cardenas was able to capture the beautiful colours and glow of the water world.  Alejandro has been art directing for the label since the early days when his pals Jack McCollough and Lazaro Hernandez were fresh out of Parsons. Today he remains an artist in his own right, as he was before Proenza Schouler, working primarily with watercolour and ink.