July 22nd, 2010

Norwegian Woodies

The Norwegian designer duo Sigve Bø(18) and Lars Sunde(20) established their design company Boe&Sunde in 2009, and a year later the first Woodies were flaunted to the public.

Their frames are hand crafted exclusively from unique pieces of wood. The sunglasses get their individual identity from different types of trees based in specific locations in Norway. Most sunglasses that are made today go through some vigorous and energy demanding manufacturing processes, but the Woodies are donated from mother earth herself and through decades of photosynthesis. Boe&Sunde prides themselves on running a highly ethical standard of manufacturing, avoiding wood from areas with depleting natural resources, and they value the unique quality the frame material possesses.

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July 19th, 2010

Apple’s Design and Test Labs

So Apple spent over a $100 million on this test lab so that we could buy THIS. Apple once campaigned us to “Think diffrent,” but in some ways they are slowly reversing roles with their old rival. The good people at NMA have done it again to furthur elaborate to the situation. With that aside, this place looks pretty awesome.

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Click here to see a video tour.

July 7th, 2010

Agressive Organic Dezir(e)

Renault has been sitting on a new concept , and we’ve only seen a few preview glimpse before these nice pictures dropped a little while back. The DeZir is the first step in a different design direction for Renault, trying broaden their target audience from small families to the speed junkies. The electric powered concept is the first work of Renault’s chief designer Laurent Van Den Acker, and I think that it shows great initative towards the electric car race for the future. The engine is mounted mid-rear position to optimize weight distribution and it shoots off from 0 to 100 km/h in five seconds.

Video presentation of the concept car.

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June 28th, 2010

The first ipod was from the 70’s.

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Designer Alex Varanese does an interesting series of taking modern day electronic essentials and re-surfaces them to the 1970’s.  The 3.5mm headphone plug and Abba is killing me though…

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June 22nd, 2010

carbon fiber never looked so impractical.

Although… structural integrity never appeared so sound. Studio Geenen revisited the avant-garde method of legendary architect Antonio Gaudí, in making of the “Gaudí Chair.” By hanging chains in various fundamental formations, structural inspiration is achieved. While this chair may be able to withstand a Serena Williams lap dance, the styling cues and methodology make it a cut above the rest.

gaudichair003gaudichair004Picture 2 Read the rest of this entry »

June 15th, 2010

Snake it around your wrist

Concept watch by graduate designer, Dave Prince from Winsconsin. The name of the concept watch is Jörmungand, and that’s what partly caught my eye.  Being the Norwegian that I am, I can’t help but to enjoy this concept for both its name and design. To refresh your knowledge on nors mythology check out this link, meanwhile enjoy these nice renderings of the watch.

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June 8th, 2010

Vuzzle Chair

What appears to be a conceptualized 3D concept inspired by the Voronoi Diagram, Designer Christopher Daniel explores modularity through 59 pads(cells) and 1 chair. When 13 magnetically connected cells are removed from the cube form, it leaves the ability to create a foot stool or whatever form one could conjure. Designs like this are a refreshing take to the modern chair by instilling the heart of child in its creational fun.

Render3_w600Render1_w600Render5_retouched_w600 Read the rest of this entry »

June 1st, 2010

ALPA-male of cameras

The ALPA brand has been around for almost half a century, after a gap of 8 year they completely re-launched with a new concept in camera design with the ALPA 12. With this new brand the company has established itself as top of the line in its chosen field. As you’ve probably read before I’m all about form follows function, and this brand stays true to that mantra. Now launching some new wood handgrips, this camera is truly one for the books.

More about the camera here

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May 27th, 2010

MARCH LA.B Product shots

some nice product shots of our watches. A real testament to our attention and passion for details at Mage design.

Enjoy.

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May 26th, 2010

MARCH and Steve

In a Parallel universe Mr Mcqueen is wearing proudly his new MARCH LA.B AM1 timepiece.

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