˜ STUDIO ˜
˜ WHO WE ARE ˜
MAGE Design is an accomplished full service design studio based in Los Angeles. Founded by creative director and designer Jerome Mage in 2001, our team of creative talent comes from various backgrounds and countries, creating a new hybrid design studio- one where eclectic design disciplines are blended to develop long-term brand and product-growth strategies.
The Mage Design team is immersed in the culture for which we design; we stay abreast of the constant change through both mainstream sources and the credible underground communities. We are at the core of the people who create the next trends, and we know how to market products to the people who will influence the masses. Working with the ever-fickle youth market gives us insight into what works and what doesn’t.
Mage Design’s product development and branding group is an inspiration as well as a commentator on global creative trends. It is in this spirit that we excel through risk-taking design, breakthrough marketing strategy and creative freedom. We bring brand stories and product innovation together.
˜ NAMESAKE ˜
At 20 years old Jerome Mage left France to come to live indefinitely in Los Angeles, California where he quickly found himself in charge of the creative direction of a major action sports eyewear company, Spy Optic. An expert in mixing fashion and technology, he founded his design agency in 2001. Since then, he has built a client list of devoted action sports, eyewear and luxury good companies including Burton, IVI and March LA.B. Passionate about history, especially all things related to the French 1st Empire period, Jerome Mage is an atypical designer. He can be seen behind the wheel of his powerful Mustangs, blasting T-Rex glam rock on the California highways or window-shopping at the Antiquarian Louvre Martket while in Paris. He is a man of contradictions and passions, a true dirty dandy with a hint of retro-futuristic.
˜ WHAT WE DO ˜
We unify cultural insight with experience in action sports, fashion, technical design and lifestyle to accurately identify and influence fashion aesthetic and cultural trends through design. We ensure that every project has the technical specificity that is required, but with a modern fashion.
Clients come to mage for our interdisciplinary design capabilities. Our diversity in an array of design practices allows us to partner with our clients to create tangible solutions that position their companies and brands, engage customer needs and build competitive edge.
˜ SERVICES WE PROVIDE ˜
/ BRAND + MARKETING STRATEGY
/ BRAND IDENTITY
/ PRODUCT DESIGN
/ 3D MODELING
/ APPAREL DESIGN
/ GRAPHIC DESIGN
/ Graphic Design
/ Marketing Strategy
˜ OUR CLIENTS ˜
Our client list and design work spans numerous industries, including some of the top youth- oriented companies as well as many eager newcomers, to deliver products specific to their unique brand strategies. These products are the basic foundation of the basic relationship with their customers, as well as the core of the brand image; we believe this integral representation of the brand should incorporate our clients’ core values as well as their aspirations. Through collaborative efforts, we work to elevate our clients above the competition and establish them as a creative force within their respective market.
˜ DESIGN APPROACH STRATEGY ˜
IDENTIFYING THE MARKET
We start by identifying competitive market trends in materials, textures, colors, graphics, and specialized products within the specified industry. We then identify related cultural trends targeting specific demographics.
We loosely arrange our research into groups, giving us an organized overview and starting to point to develop our forecasting theme. A ‘look book’ of theme options is given to our clients, allowing them to identify which aesthetic and concept direction will best suit each particular project.
DEVELOPING DESIGN DIRECTION
Once the basic themes are decided, we design mood boards to help inspire the process and keep the project vision cohesive. Arranging these boards into separate categories based on silhouettes/ shapes, materials, colors and graphics allows adjustment to individual aspects of the project without distracting from the project flow.
Mixing the product specifications with focused themes, we begin sketching and exploring new concepts that will have profound impact on the market and excite consumers. Through the process of design, review, edit, design, review, edit, we see out the best possible outcome for each project that we approach.
3D CAD MODELING
Once the design had been finalized it is explored in computer-generated 3-dimensional space. From functionality and surface detailing to material application, every nuance and detail of the design is completely visualized. It is presented to the client so all detailing can be perfected before moving to the next phase.
Our team is fully invested in continuing the design process throughout development, ensuring a smooth transition from the original idea to the final product. We believe that getting the details exact in the final stages is what makes a truly remarkable product.
Mage Design is extremely dedicated to creating the absolute best product every time. Our entire team is engaged in collective idea making by introducing a multitude of skills and backgrounds to each project, pushing ourselves to come up with innovative ideas for solving each design challenge.Our design mantra follows the profound Daft Punk lyrics: “WORK IT, MAKE IT, DO IT, MAKES US. HARDER, BETTER, FASTER, STRONGER. MORE THAN EVER HOUR AFTER, OUR WORK IS NEVER OVER. “