2015 BURTON OUTWEAR
Strong camping elements mixed with bold color blocking brings new life to classic mountaineering silhouettes via this year’s “National Park” theme BY MAGE DESIGN, IN CONTINUATION OF OUR ONGOING PARTNERSHIP WITH THE BURTON TEAM. Natural fabrics, colors, and trims drive the story in CONTRAST to the strong color palette for 2014′s second women’s theme, “Negative Space”. This SECOND theme draws upon traditional athletic outerwear, redesigned with clean and geometrical blocking.
2014 BURTON X LAMB OUTWEAR
“HOT AND COLD: MARY’S LITTLE LAMB MAY HAVE BEEN WHITE AS SNOW BUT GWEN STEFANI’S NEW L.A.M.B. X BURTON OUTERWEAR COLLABORATION IS ALL BRASH PATTERNS AND STREET-STYLE DETAILS.”– AS REPORTED BY WOMEN’S WEAR DAILY (WWD). MAGE DESIGN WAS TASKED WITH THE HONOR OF DESIGNING THE LIMITED COLLECTION, ALONGSIDE LONGTIME PARTNER BURTON SNOWBOARDS, FOR THE STYLE SAVVY SNOWBOARDER EXISTING BOTH ON AND OFF THE MOUNTAIN. INSPIRATION FOR THESE DESIGNS WAS TAKEN DIRECTLY FROM STEFANI’S ECLECTIC MIX OF PRINT AND COLOR FAVORITES, THEN ADAPTED FOR MOUNTAIN DWELLERS FOR PREMIUM COLD PROTECTION.
2014 BURTON OUTERWEAR
IN ORDER TO FULLY ENCOMPASS THE LIFESTYLE AND ESSENCE OF THE BURTON GIRL, THE 2014 BURTON OUTERWEAR COLLECTION DREW UPON THREE MAIN AESTHETIC THEMES: “WOODLAND SPIRIT”, “NANTUCKET” AND “NEON NATIVE”. THE DESIGNS OF “WOODLAND SPIRIT” FULFILLED MILITARY-INSPIRED UTILITARIAN NEEDS WITH A FEMININE TWIST, THROUGH THE ADDITION OF SOUTHWEST BLANKET DETAILS AND EMBELISHED HARDWEAR. MEANWHILE, “NEON NATIVE” AND “NANTUCKET” TOOK A MORE MINIMAL APPROACH TO DETAILING- THE FIRST: RELYING HEAVILY ON VIBRANT HUES, HIDDEN TECH FEATURES AND ETHNIC GRAPHIC PRINTS; AND THE SECOND: PUTTING EMPHASIS ON FABRIC MIX AND MODERN UPDATES TO TRADITIONAL SILHOUETTES.
2013 F/W APPAREL
THE BURTON GIRL’S FALL/WINTER 2013 APPAREL COLLECTION EMBODIED THE ESSENCE OF THE OFF-SLOPE MOUNTAIN LIFESTYLE, WITH RELAXED FITS AND A COLOR PALETTE INSPIRED BY THE ELEMENTS. A COMBINATION OF UTILITARIAN, NATIVE, AND CAMPING ELEMENTS; THIS COLLECTION FOCUSED ON FUNCTIONALITY AND THE OUTDOORS, AS AN EXTENSION BEYOND THE CONTEXT OF SNOWBOARDING. SILHOUETTE AND FIT ELEVATED THE COLLECTION TO BLEND SEAMLESSLY IN A MODERN SETTING.
2013 S/S APPAREL
THE BURTON GIRL’S SPRING/SUMMER 2013 COLLECTION RETURNED BURTON APPAREL TO ITS NEW ENGLAND SENSABILITYIES THAT IGNITED THE COMPANY’S BEGINNINGS. MAGE DESIGN’S TEAM REFLECTED THIS APPRECIATION/ENJOYMENT OF NATURE IN THE PRODUCT AESTHETICS AS WELL AS IN THE SELECTION OF MATERIALS. THIS IDEA, PAIRED WITH INNOVATIVE OUTERWEAR TECHNOLOGY, REBIRTHED A COLLECTION BOTH CONTEMPORARY AND FUNCTIONAL. “THE NEW LINE CELEBRATES THE SPIRIT OF SNOWBOARDERS IN A DIFFERENT SEASON, WITH PLAYFUL CLOTHES AND TRANSITIONAL OUTERWEAR DESIGNED FOR GOOD TIMES IN RAIN OR SHINE.” – TRANSWORLD SNOWBOARDING
2013 OUTERWEAR
THE LOUD AND PROUD COLOR BLOCKING OF “ATOMIC 10”, THE AGGRESSIVE ROCK SWAGGER OF “BLACK MOON” AND THE POLISHED, TAILORED PROPORTIONS OF “PRETTY WILD THINGS”; THE WOMEN’S 2013 BURTON COLLECTION DREW UPON THREE MAIN OUTERWEAR AESTHETIC THEMES TO OFFER UNIQUE AND RELEVANT STYLES TO KEEP RIDERS DRY AND WARM AS THEY PLAY THE WINTER AWAY. EACH COLLECTION WAS SET APART BY SPECIFIC TRIM AND PRINT COMBINATIONS. WHILE “ATOMIC 10” POPPED OFF WITH COLORFUL ZIPPER/ TAPE AND VELCO SET ALONGSIDE PLAYFUL BLOCKING, “BLACK MOON” INDULGED IN ROCK-GYPSEY INSPIRED DETAILS SUCH AS EXPOSED METAL ZIPPERS, METAL SNAPS, TRIBAL ZIPPER TAPE AND CONTRAST FABRICS. “PRETTY WILD THINGS” ENERGIZED 50’S STYLE PLEATING, PIPING AND CHARM INSPIRED TRIMS WITH GRAPHICAL PLAIDS AND FAUX FUR.
2012 OUTERWEAR
IN ORDER TO FULLY ENCOMPASS THE LIFESTYLE AND ESSENCE OF THE BURTON GIRL, THE 2012 BURTON OUTERWEAR COLLECTION DREW UPON THREE MAIN AESTHETIC THEMES: “BOYISH CHARM”, “DISPARATE JUNKIE”, AND “ROCK ROMANCE”. THE DESIGNS OF “BOYISH CHARM” TOOK INSPIRATION FROM PRACTICAL MENSWEAR AND THE CLASSY GLAMOUR OF THE 1940’S, IMPLEMENTED VIA A FOCUS ON SHAPE AND STRUCTURE IN TRADITIONAL SUITING FABRICS. MEANWHILE, “ROCK ROMANCE” AND “DISPARATE JUNKIE” TOOK A MORE RAW APPROACH TO DETAILING- THE FIRST: CHANNELED THE GRUNGE GIRL OF THE 90’S BY MIXING LAYERS OF LEATHERS AND LACE WITH LOADS OF ATTITUDE AND AGGRESSIVE, ROCK HARDWEAR; AND THE SECOND: MIXED THINGS UP BY INFUSING MILITARY/ WORKWEAR SILHOUETTES WITH A TOUCH OF WHIMSY- LENT BY PAISLEY PRINTS, SHEARLING AND ECCENTRIC EMBELLSHMENTS
