PRODUCT
IVI IS A PREMIUM SUNGLASS AND ACCESSORIES BRAND FORMED FROM A PARTNERSHIP BETWEEN SKATEBOARD MOGUL AND TELEVISION STAR, ROB DYRDEK, LEGENDARY ACTION SPORTS DESIGNER, JEROME MAGE, AND FOX HEAD, INC. CEO, PETE FOX. IVI VISION PRODUCTS REPRESENT AN ELEVATION IN STREET AND SKATE INSPIRED FASHION AND LIFESTYLE. IVI SUNGLASSES COMBINE PREMIUM MATERIALS AND SOPHISTICATED ICONIC LINES WITH UNIQUE FEATURES AND DETAILS. MAGE DESIGN ENVISIONED A NEW IDENTITY FOR THE EYEWEAR INDUSTRY- CREATING A NEW LOGO, PRODUCTS, PACKAGING AND SUPPLEMENTS TO BE MARKETED TOWARDS A YOUTHFUL LIFESTYLE DEMOGRAPHIC.
SPRING/ SUMMER 2014
IN ITS SECOND YEAR OF VITALITY, THE IVI WOMEN’S COLLECTION TOOK ON A GREATER SENSE OF SELF WITHIN THE IVI COLLECTION. OUR TEAM AT MAGE DESIGN PUSHED THE ENVELOPE FOR BOTH THE ACTION SPORTS AND FAHION COMMUNITIES- IN TERMS OF BOLD SHAPES, SURFACE DETAILING, CUSTOM ACETATE AND HINGE CREATION, AS WELL AS UNIQUE CAMPAIGN IMAGERY. THIS SHOOT’S CREATIVE DIRECTION UTILIZED THE TWO EXTREMES OF LIGHT AND SHADOW, INSIDE AS WELL AS OUTSIDE THE BOUNDARIES OF GREYSCALE, IN ORDER TO FURTHER DEVELOP IVI’S AESTHETIC MANIFESTO.
SPRING/ SUMMER 2013
IVI RECOGNIZES ALL FACETS OF THE ICON, WETHER SHE BE ESTABLISHED OR IN THE MAKING. SHE IS THE UNMISTAKABLE, THE UNTOUCHABLE MUSIC STAR, SHE IS THE CHAIN-SMOKER DOUBLE-TAKER, SHE IS THE STRUGGLING ARTIST WHO NEVER QUITS. SHE IS THE ONE WHOSE WORDS OUGHT TO BE IMMORTALIZED. IVI REACHES OUT TO THE PUBLIC WITH BARE BONES IMAGERY AND WORDS TO LIVE BY; EXPRESSION WITH SIMPLICITY, FEW DISTRACTIONS AND COLORS TO AVOID DETRACTING FROM THE PRODUCT AND FROM THE MESSAGE SO THEY CAN SPEAK FOR THEMSELVES.
