L.A.M.B. X BURTON IN WWD

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Here’s another sneak peak at the upcoming L.A.M.B. x Burton collaboration set to hit stores this fall. The second capsule collection debuted at the SnowSports Industries America trade show in Denver last week. Also take a look at some of the original prints and graphic patches used throughout the line and created right here at Mage Design. Look out for more from the collection coming soon!

lamb-burton01 3Screen shot 2015-02-02 at 10.13.38 AMlamb-burton02 3Screen shot 2015-02-02 at 10.13.29 AMlamb-burton03 3Screen shot 2015-02-02 at 10.14.21 AMlamb-burton04 3LambLinerBlogAlso see the article from WWD here.

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By:      10:27      

chronos vs. kairos and our current stage of present shock.

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Media theorist, Douglas Rushkoff, briefly dissects our society’s constant attempt of obtaining information’s “now” through technology and social media. In hindsight, this ever going attempt may be steering us clearly away from actually living in this  “now”…

…for a simplified poetic version, there is also this video

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By:      09:53      

LEIGH LEZARK NAMED NEWEST IVI AMBASSADOR

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Last week, Mage Design client IVI kicked off their S/S ’13 collection launch at NYC’s Bowery Hotel; with the evening’s

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host, Leigh Lezark. Lezark, the newest ambassador added to IVI’s impressive list of young entrepreneurs and artists, “was busy trying on the sunglasses as were all the guests, which made everyone fast friends as we all told each other in no uncertain terms which sunglasses suited them best. Skateboarder Austyn Gillette was there too along with Leigh (pictured below), who as IVI ambassadors work alongside motocross pioneer Carey Hart and skateboarders Rob Dyrdek and Keith Hufnagel to inspire the communities around them.” via.

“We like to think of ourselves as bridging that gap between skateboarding, action sports, street culture, and high fashion, and Leigh really brings that same aesthetic,” IVI global marketing director Brian Garofalow told ELLE.com.


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By:      12:05      

Burton team cleans up at 2013 X-games

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why are they all so good? . . . Well here at mage design we like to think its because you ride better when you look good. Congratulations to Mark Mcmorris and Seppe Smits, in mens slope style. To Kelly Clark and Aurielle Gold in women’s pipe as well as 6 time champion Shaun White with a huge backside air and 14 yr old phenom Ayumu Hirano (the kid is amazing!) both in the men’s super pipe. All the team was of course rocking the upcoming 2014 Burton gear.

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By:      19:37      

#FORUM – FULL LENGTH

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I can always point out the year I fell in love with snowboarding by recalling the release of The Program’s “Forum or Against’em”. No I haven’t been at this sport for long, but watching that film from a cramped couch, inside a Mammoth A-frame shack is my ingrained memory of realizing just how much fun I was about to get myself into. The release of the brand’s 2012/2013 team movie unveils their final act as one that does not disappoint; Featuring riders Andreas Wiig, Pat Moore, Jake Welch, Nic Sauve, Austen Sweetin, Cam Pierce, Daniel Ek, and Mario Kaeppeli !

#FORUM Full-Length from Forum Snowboards on Vimeo.

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By:      11:04      

TIME LAPSE: SPACE SHUTTLE ENDEAVOR MOVES INTO IT’S NEW HOME

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It’s not everyday you get to experience a piece of history rolling through your city streets. A total of 15 photographers and tons of camera equipment were able to capture the move from LAX to its permanent home at the California Science Center in Downtown LA in this awesome time lapse video. Click here for video.

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By:      11:38      

SHIFT ON THE COVER OF MX ACTION

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The November ’12 cover of Motocross Action Magazine features the

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latest in Shift’s racing gear from their faction skylab series- designed by the team here at Mage Design. This new look for shift, including gear and gloves, is seen in the magazine’s five page centerfold KTM shootout and out on stands now!

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By:      18:32